We developed a multi-channel digital marketing strategy for Carbon3D, targeting engineers via LinkedIn, Instagram, X, and HubSpot email campaigns. We created over 50 videos, webinars, blog posts, and localised UK content like case studies. Using Google Analytics and Hootsuite, we tracked metrics like click-through rates, optimising campaigns in real-time.
With a £180,000 budget over three years (£5,000 monthly), we ensured cost-efficiency, regularly refining campaigns to maximise ROI and align with Carbon3D’s goals of brand visibility and lead generation.
The Carbon3D campaign boosted website traffic by 84% (50,000 to 92,000 visits), with conversion rates rising from 2% to 2.8%. European leads grew 32% (1,950 to 2,576, including 460 UK leads), and UK engagement increased 30%. M-Series sales rose 27%, with 20% from marketing, while UK partnership enquiries surged 36%, securing three resellers.
The Carbon3D campaign achieved a cost-per-lead of £42, below the £50 B2B average, with video content driving engagement and conversions. ROI exceeded 100%, surpassing benchmarks. Platform performance included 70% LinkedIn follower growth (10,000 to 17,000), 130% Instagram growth (8,000 to 18,500), and email campaigns with 5,000 subscribers at a 20-22% open rate.
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(2025©)
