We produced a promotional video for the Ultramix, handling filming, drone footage, copywriting, storyboarding, editing, and audio production. The campaign targeted construction professionals via Sterling’s website, LinkedIn, and Instagram.
Using Google Analytics, we tracked metrics like view counts and click-through rates, optimising distribution for impact. We ensured cost-efficiency, delivering a video that showcased the Ultramix’s reliability and precision.
The campaign drove a 45% increase in Ultramix product page traffic (10,000 to 14,500 visits) and a 25% boost in social media engagement across LinkedIn and Instagram. Partnership enquiries rose by 20%, with two new reseller contacts established.
Video content achieved a cost-per-view of £0.10, below the £0.15 industry average, with a 50% view completion rate, reinforcing Sterling’s market position.
Next projects.
(2025©)
